With a Pop Up concept, this new store brings together two iconic brands, Merrell and New Era, and it is a must-visit for those who wish to get all that is truly essential for every season.

Merrell, the world's number one outdoor shoe brand, enables incredible open-air experiences. With the trail at the heart of its philosophy, the brand permanently focuses on technology and performance, equipping its fans for more radical adventures and also inspiring them to live a healthier life, in contact with nature, whether in the countryside or the city. Besides the state-of-the-art footwear and accessories for outdoor practices, Merrell offers a large lifestyle product line, overflowing with casual suggestions to enable all members of the family to enjoy urban environments with all the comfort and freedom we have come to expect from the brand.

For a totally easy-going look, the new Merrell-New Era store also offers amazing collections of caps, bonnets, clothes and backpacks by New Era, one of the most iconic streetwear brands ever. With a sporting heritage almost 100 years old, New Era is best known for creating the official Major League Baseball caps, as well as for teams as famous as the Los Angeles Lakers or the Chicago Bulls, along with accessories bearing the Marvel and Disney brands. New Era encourages its audience to follow its motto: ‘FLY YOUR OWN FLAG™’, and its products are used as symbols of individual expression by athletes, artists and various trendsetters all around the world.