The company GEOX dates back to 1989, when Italian entrepeneur Mario Moretti Polegato was jogging in the United States of America. His feet got hot from the exertion and so he cut a couple of holes in the soles of his shoes. On his return to Italy, Polegato developed the idea into a viable product to fill the market gap, a pair of breathable shoes that would keep his feet fresh.

That was the beginning of Geox breathes®, a patented breathing system and a revolutionary discovery in the footwear industry, that uses a Teflon-like membrane between the sole and the feet insole. Geox breathes® has micro-holes in the outer rubber sole that allow the passage of water vapour but not water, keeping feet dry and letting them breathe.

This rubber footwear, which was launched over 50 years ago, represents an advanced technology that changed the life of millions of people - waterproof footwear that keeps feet dry and warm, particularly in winter.

The booming success of Geox footwear for men, women and children was such that the brand has decided to branch out into a clothing line using the same breathing system, offering jackets that are waterproof but that can breathe.

Here, you will find the brand's best footwear at the best price from sportswear to casual footwear, even sandals, slippers, boots, jackets and vests.

Come and visit us and let your feet breathe!