Billabong is a brand that promotes an authentic lifestyle, inspired by the true values of board sports. 

The brand dates to 1973, when surfer Gordon “Merchant” Smith, together with his wife Rena, founded Billabong on a beach in Queensland, Australia, considered one of the birthplaces of surfing worldwide. 

Driven by their passion for surfing, combined with hard work and a unique sewing technique, the couple began producing and selling boardshorts, the iconic surf shorts. Success came quickly: the brand grew rapidly, became a leader in the Australian market, and expanded across the country. 

From the 1980s onwards, Billabong began its international expansion, reaching the United States, Japan, New Zealand, Africa, and Europe. At the same time, the brand diversified its offering by launching the Billabong Girls line, aimed at a female audience, and by embracing other board sports such as skateboarding and snowboarding. 

Over the years, Billabong acquired several well-known brands, including Von Zipper, RVCA, Palmers Surf, and Element, among others, expanding its range into areas such as watches, sunglasses, and technical surf equipment. 

Today, the brand is present in more than 100 countries, with over 250 standalone stores and thousands of multi-brand retail points worldwide. 

At the Billabong Outlet store in Freeport Lisboa Fashion Outlet, you can find a wide selection of the brand’s products, across both lifestyle and performance lines: swim shorts, t-shirts, shirts, swimsuits, bikinis, trousers, tops, skirts, sneakers, flip-flops, sweatshirts, belts, socks, sandals, dresses, jackets, wetsuits, and accessories, among many other items for men, women, and children.