Inspired by his trips to the united states, michaël azoulay founded american vintage in marseille, south of france, in 2005. Instinctive and curious, he brought new energy by reinventing the T-shirt, a staple of our wardrobes. Over time, the collections have expanded and evolved into a pure style with authentic lines, allowing each person to reinvent themselves daily. Today, the cuts are inspired by casual wear, and the nuanced color palette defines the brand's recognizable style.

A blend of minimalism and modernity in timeless and decidedly free collections. The promise of a new, authentic, and comfortable style – for women, men and their cool kids. Through the american vintage dna, the marseille entrepreneur instills values that are dear to him: a love for well-crafted work, attention to detail, family spirit, as well as sincerity and sharing.

American Vintage initially distinguished itself by redefining the basic into an essential, accessible garment that suits everyone. Today, all product categories are represented. The Homewear and Denim lines are growing and are more than ever embedded in our brand’s DNA. The brand is committed to maintaining fair pricing throughout the year, thereby not devaluing the product. The brand’s pieces are made to last, reflecting its increasingly entrenched CSR strategy.