MEET VERA, THE NEW VIRTUAL HOST

Vibrant, curious, and bold. That’s Vera, the new virtual host of Freeport Lisboa Fashion Outlet, created with Artificial Intelligence technology. More than just a digital face, she’s here to add new layers of inspiration and closeness, with the mission of sharing updates, giving style tips, and revealing the most exciting discoveries of the moment.

Vera represents a new way of communicating — closer and more engaging. With a real team behind every piece of content, her digital presence brings empathy, humor, and creativity, making every interaction more memorable. Her name was chosen for its simple, familiar, and international sound. In Latin, it means “true,” playing with the contrast between authenticity and the digital world.

After months of development, Vera is ready to welcome everyone: answering questions, sharing recommendations, and always bringing a voice that’s current, close, and full of attitude.