The Levi's brand embodies the classic American style and the cool and laidback look. Levi's jeans, invented in 1873 by Levi Strauss & Co., have become the most renowned and replicated clothing item in the world, being part of the global imaginary for many generations. Currently, Levi's is still evolving through its avant-garde, innovative and unmatched essence in the clothing industry. The company’s comprehensive jeans wear and accessory range is available in more than 110 countries, empowering every person in the world to choose their own style.