ASICS is an acronym derived from the Latin phrase, Anima Sana In Corpore Sano – A sound Mind in a Sound Body. Faithful to the philosophy at the root of its creation, every ASICS innovation, concept, and idea is focused on a single goal: creating the best products. Our mission is to become the number one brand for the sports enthusiasts. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.